**PRIVACY POLICY — Virtual Trend Shoppe**

Last Updated: August 22, 2026
 
Virtual Trend Shoppe ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, place an order, or interact with us in any way. By using our website, you agree to the practices described in this Privacy Policy.

**1. Information We Collect** A. Information You Provide - Full name - Email address - Shipping and billing address - Phone number - Payment information (processed securely by third-party payment providers — we do not store your full card number) - Account login credentials if you create an account - Any messages or details you send us through email or contact forms B. Automatically Collected Information When you visit our website, we may automatically collect: - IP address - Browser type and version - Device type and operating system - Pages visited, time spent, and clicks - Referring URLs (where you came from before visiting our site) - Cookie and tracking data C. Order & Transaction Information - Products purchased - Order history - Payment confirmations - Delivery details D. Marketing & Advertising Data We run paid advertising campaigns, including Facebook and Instagram ads. These platforms use tracking technologies (such as the Meta Pixel) to measure ad performance and show relevant ads to people who have visited our site. This data is processed by Meta Platforms in accordance with their own privacy policy. You can manage your ad preferences in your Facebook account settings.

**2. How We Use Your Information** We use your information to: - Process and fulfill your orders - Share your shipping details with our fulfillment suppliers to deliver your purchase - Provide customer support - Improve our website and shopping experience - Personalize the products and content we show you - Send order updates, shipping notifications, and receipts - Send promotional emails and newsletters (you can opt out anytime) - Measure and optimize our advertising campaigns - Prevent fraud and maintain security - Comply with legal obligations

**3. How We Share Your Information** We do not sell your personal information. We share your data only with the following trusted parties, and only as necessary to operate our business: A. Fulfillment Suppliers When you place an order, your name, shipping address, and order details are shared with our third-party fulfillment suppliers (located internationally, including in Asia) to pack and ship your order. This is a required part of our dropshipping model. B. Payment Processors Payment information is processed by Wix Payments and other secure third-party payment providers. We do not have access to your full card number. C. Website & Technology Platforms We use Wix to host our store. Wix has its own privacy policy covering how it handles data on our behalf. D. Shipping Carriers Shipping details are shared with carriers to deliver your package and provide tracking. E. Analytics & Advertising Platforms We use tools such as Google Analytics and Meta (Facebook) Pixel to understand how customers use our site and to measure ad performance. These tools may collect data about your browsing behavior on our site. F. Legal Requirements We may disclose your information if required to comply with applicable law, respond to a legal request, or protect our rights or the safety of others.

**4. Cookies & Tracking Technologies** We use cookies and similar tracking tools to: - Keep you logged in and maintain your shopping cart - Analyze how visitors use our site - Personalize your experience - Measure the performance of our ads (including the Meta Pixel for Facebook/Instagram advertising) You can manage or disable cookies through your browser settings. Note that disabling cookies may affect some site functionality, including the ability to add items to your cart.

**5. Data Retention** We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including: - Order and transaction records: up to 7 years for legal and accounting compliance - Email marketing preferences: until you unsubscribe - Account data: until you request deletion

**6. Your Rights** Depending on where you live, you may have specific privacy rights. We honor the following for all customers: Right to Access: Request a copy of the personal data we hold about you. Right to Correction: Ask us to fix inaccurate information. Right to Deletion: Request that we delete your personal data, subject to legal retention requirements. Right to Opt Out: Unsubscribe from marketing emails at any time using the link in any email, or contact us directly. Right to Data Portability: Request your data in a portable format. California residents (CCPA/CPRA): You have the additional right to know what categories of personal information we collect and share, to opt out of data "sharing" for cross-context behavioral advertising, and to limit the use of sensitive personal information. See Section 7 below. EU/UK residents (GDPR): You have the right to restrict processing, object to processing, and lodge a complaint with your local data protection authority. To exercise any of these rights, contact us at: support@virtualtrendshoppe.com

**7. California Privacy Rights (CCPA/CPRA)** We do not sell personal information for monetary gain. However, we do use advertising tools (Meta Pixel, Google Analytics) that may share browsing data with third parties for advertising purposes. This may qualify as "sharing" under CCPA/CPRA. To opt out of this type of data sharing: - Email us at support@virtualtrendshoppe.com - Adjust your browser's cookie settings to block tracking cookies - Use the "Do Not Sell My Personal Information" link in our website footer

**8. Data Security** We use industry-standard security measures to protect your information, including HTTPS encryption on all pages. Payment data is handled by PCI-compliant third-party processors. No online system is 100% secure. While we take reasonable precautions, we cannot guarantee absolute protection of your data.

**9. International Data Transfers** Because we use international fulfillment suppliers, your shipping information (name and address) will be transferred to and processed in countries outside the United States. We take steps to ensure this data is handled securely and used only to fulfill your order.

**10. Third-Party Links** Our website may link to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before sharing any personal information.

**11. Children's Privacy** Our website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal data to us, please contact us immediately at support@virtualtrendshoppe.com and we will delete it.

**12. Changes to This Policy** We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

**13. Contact Us** Questions about your privacy or this policy? Email: support@virtualtrendshoppe.com We aim to respond within 2 business days.